Tag: Branding
Made in Baltimore: The Making of the Monument City Brand
On Branding: Commitment, Success, and Happiness Starting a new business and building a brand takes commitment, resources, and follow-through. Understanding your market, offering options that consumers want to...
Giving Tuesday Planning Guide
Giving Tuesday is a worldwide movement that encourages people to get involved and give back to their communities in a way that’s meaningful to them. It takes place the Tuesday after Thanksgiving, following...
An Interview with Kia & Christine
Kia: Well Christine, here we are. Orange Element’s newest hires. They want us to introduce ourselves to everyone and get to know each other better. But we already know each other. Christine: Yep, we sure...
B’More Saucy: Brand Of The Week
In this week’s Brand of the Week, we enlisted a Baltimore favorite: B’more Saucy. This company is focused on creating products that capture the culinary spirit of the Maryland region. Their condiments are...
Be a Brand Manager, Not the Brand Police
Do you know how to manage your brand effectively? In this guest blog post, Betsy Bender, Principal of Bender Solutions Group, shares her focus on brand strategy and advisory CMO leadership. Betsy offers her...
Jar Goods: Brand of the Week
In this Brand of the Week, our team had the pleasure of featuring Jar Goods: a small batch specialty foods company that crafts delicious tomato sauce variations using simple ingredients. Jar Good\'s intention...
Sound Tea: Brand of the Week
In a market saturated with sugary artificial drinks, one company saw the need for a tasty yet simple alternative. Sound Tea was thus created: a high quality organic bubbly tea with no sweeteners or...
Perfect Bar: Brand of the Week
While most people claim “there’s no such thing as perfect,” the Keith family begs to differ: they have created Perfect Bar from their father’s recipe, which is now sold in stores nationwide. The...
Customer Spotlight: First Home Mortgage
This customer spotlight features Katie Foo, Marketing Director at First Home Mortgage. Her interview reveals her experiences in the home financing industry, from refreshing a 25-year-old brand, personalizing...
Yellowbird Sauce: Brand of the Week
For our next featured product for Brand of the Week, our team analyzed Yellowbird, an organic, spicy condiment company reinventing the way we think about hot sauce, ketchup, and other condiments....
Snow Monkey: Brand of the Week
Snow Monkey. Gundalow. Yellow Bird. No, these aren’t super heroes, although they pack a mean punch just like any of the comic book stars. Instead, they are up-and-coming natural food brands that are taking...
8 Lessons I’ve Learned Leading a Creative Agency
Colin, Orange Element\'s marketing intern, recently asked me to write a post on ten things that I’ve learned owning and leading a creative agency. No pressure. My first thought, having owned Orange Element...
7 Package Designs at Whole Foods that Inspired Us
Our office is located right across the street from Whole Foods—a bad thing for our wallets, but a great thing for our creative branding minds. Within every aisle you can find a new, unique package design, so...
4 Steps to Use Direct Messaging for Business on Instagram
Instagram and Direct Messaging have taken over the social media game by storm, aggressively stealing attention from the younger generation. Because an estimated 59% of Millennials use this platform, businesses...
HOW Design Live Conference Recap
As a young designer, the idea of becoming burnt out was not really at the forefront of my mind. That was until I made it through my first annual report season. I finally had the opportunity to work on the...
An Inside Look: Monument City Brewing Company’s Next Chapter
In late April, Monument City Brewing Company finally opened its doors to the Baltimore community with a wildly successful grand opening featuring live music, local vendors, and plenty of new beer. For years,...
5 Ways to Recharge Your Brand in 2017
1. Refresh your identity. When was the last time you paid any attention to your company’s identity? Refreshing, expanding or even rebuilding your identity system to connect with your customers and employees...
Get to Know Your Customers Day
Happy Get to Know Your Customers Day! While it’s fun to celebrate a special day dedicated to this task, our team at Orange Element incorporates this into our daily routine (and you should too). \"Getting...
3 Steps for Effective Brand Storytelling
We all have stories to tell, whether it’s about a new product or resolving a customer service issue. Whatever you’re trying to say, it’s important to analyze what needs to be told and to whom in order to...
8 Things We’ve Learned About Naming
“Branding” is sometimes difficult to describe because it involves so many different, and distinct, processes. Things like graphic design, copywriting, user experience, way-finding in physical space, and...
What is branding?
Earlier this year, I was called for an interview to discuss my take on branding. A conflict of interest never allowed it to happen but I was asked four questions as a starting point. I’ve been thinking most...
Tactical vs. Strategic Messaging
“Strategic” is one of those words that gets tossed around a lot in business. This is because it’s understood that to be “strategic” is an intrinsic good. Which makes sense, and is probably true....
