Responsibilities

The candidate will be responsible to implement a multi-disciplinary marketing approach to drive meaningful, measurable results for our agency and each of our three primary service lines: Brand Development, Web Design/Development, and Digital Marketing.

Our ideal candidate is a self-starter with a passion for storytelling and a propensity for dissecting and understanding the analytics, information, content, and communications that draw the attention of target audiences. While content development is at the core of the candidate recognizes that strategic marketing and distribution are key drivers of success. Through collaboration, intentional research, and experimentation, the candidate is ready to help better engage our clients and prospects and take our brand to the next level with original content.

Responsibilities:

• Align with internal team to understand our services, competitors, and client needs (including pain points, buying behaviors, and lifecycles).
• Perform quantitative and qualitative research specific to clients’ industries to gain fresh ideas and inform content strategy and market positioning.
• Understand how various types of content can be used to attract, engage, and retain clients’ target audiences and how those audiences consume the content.
• Lead and participate in content briefing sessions to gather information needed to develop timely, relevant, and valuable content.
• Develop content—including but not limited to web copy, blogs, articles, sales collateral, eBooks, white papers, case studies, email campaigns, and paid/organic social copy that establishes expertise, promotes brand awareness, and keeps businesses top of mind.
• Analyze and report on content performance and use analytics to inform the evolution of content and decision making.
• Identify ideal strategies and methods to distribute content via multiple digital outlets.
• Maintain a comprehensive editorial calendar for all clients.

Necessary Skills and Qualifications

• BS degree in marketing or another related field.
• 5+ years of content marketing experience, preferably in a fast-paced environment.
• Demonstrated knowledge of SEO.
• Proficiency reporting on and analyzing performance data to drive decisions.
• Demonstrated planning, project management, organization, communication skills.
• Detail oriented with exceptional writing and editing skills (spelling, grammar, structure, style, vocabulary, tone, etc.).
• High energy with a growth mindset and curious nature.
• Strong interpersonal skills with the ability to form productive working relationships.
• Proficiency in Google Analytics and/or HubSpot certified.

We offer a full benefits package, including:

• Two weeks of paid time off, minimum
• 401(k) with company match
• Flexible schedule (remote)
• Health, dental and vision insurance
• Fun company events throughout the year

Send resume to info@orange-element.com. No phone calls.

Responsibilities

The developer will demonstrate solid experience with WordPress content management systems while also embracing modern Ajax techniques and JavaScript frameworks to develop rapid prototypes and iterate on features to optimize the user’s interactions. This includes working on Digital Marketing Tools, Landing Pages, Websites, Web Pages, Microsite Pages, Forms, etc.

Responsibilities:

• Design and develop customized and reusable templates for web and email campaigns.
• Build and maintain customize templates/widgets on WordPress CMS.
• Maintain and support multiple teams for our intranet sites.
• Design and turn storyboards into animated HTML5 banner ad campaigns.
• Collaborate with design team and deliver the projects on time.
• Lead testing and QA for multiple ongoing projects.
• Participate in design reviews with key stakeholders and should be able to communicate with clear instructions.
• Maintain branding and graphic standards throughout the company’s websites through well-organized style sheets.
• Help lead our usability standards based on a strong knowledge of industry best practices.
• Write well-designed, testable, efficient code by using best software development practices.
• Provide fast and accurate level of effort estimates for ongoing projects.
• Add value to the organization by learning & adapting to new technology trends.

Necessary Skills and Qualifications

Qualifications

• Bachelor’s degree
• 3+ years demonstrated ability in web development using HTML5, CSS, JavaScript, JQuery, Drupal, WordPress, ASP.Net and/or PHP.
• Ability to code for cross-browser compatibility, and sites that require security/authentication.
• Strong ability to code for responsive designs using bootstrap libraries
• Working knowledge on SQL and Google analytics
• Demonstrate experience in web API development and security implementation
• Expert at handling and publishing media assets (graphics/video) through CDNs
• Experience integrating social media services into websites
• Demonstrated background coding for email campaigns and CRM integrations, including landing pages across all client/device/browser combinations

 

Preferred Qualifications And Skills

• Proficiency in Adobe Creative Suite (focus on Photoshop, Illustrator)
• 2+ years with WordPress CMS experiences and site builds
• Familiarity with .NET platforms
• Working knowledge of Adobe XD, Figma and/or Sketch

Send resume to info@orange-element.com. No phone calls.