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If you like to solve problems, make creative work, and build partnerships, please get in touch or follow the instructions to apply to one of our job openings below.


Careers

Mid-Level

Marketing Analyst

We are seeking a highly motivated Marketing Analyst to join our team. The ideal candidate will have a passion for marketing, a strong analytical mindset, and the ability to translate data into actionable insights. The Marketing Analyst will play a key role in optimizing advertising campaigns, analyzing performance metrics, and providing strategic recommendations to clients. This is a full-time position that Orange Element is looking to fill for support with a primary partner and client.

Learn More

Responsibilities

  • Analyze marketing data to identify trends, patterns, and insights that can inform advertising strategies.
  • Monitor and evaluate the performance of advertising campaigns across various channels (e.g., social media, search, display) to ensure they meet client objectives.
  • Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
  • Develop and maintain dashboards and reports to track key performance metrics and communicate results to internal teams and clients.
  • Conduct competitive analysis to identify opportunities and analyze benchmark data.
  • Collaborate with cross-functional teams, including account managers, creative teams, and media planners, to develop integrated marketing strategies.
  • Analyze forecasts, plans, and references for channel specific KPIs aligned with business goals to provide support interpreting data and formulating recommendations.
  • Stay informed about industry trends, best practices, and emerging technologies in digital marketing and advertising.

Necessary Skills and Qualifications

  • Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field.
  • 3-5 years of experience in marketing analysis, preferably in an advertising agency or digital marketing environment.
  • Proficiency in data analysis tools such as Excel (pivot tables, reports, and graphs) and Google Analytics.
  • Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
  • Strong analytical skills with the ability to interpret complex datasets and draw actionable insights.
  • Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical audiences.
  • Detail-oriented with a strong commitment to accuracy and quality.
  • Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
  • This is an in-office position. Candidates will be requested to be on location in our client’s Baltimore County office. Number of days per week is negotiable.

To apply, please submit your resume and content portfolio to info@orange-element.com