Responsibilities

• Analyze marketing data to identify trends, patterns, and insights that can inform advertising strategies.
• Monitor and evaluate the performance of advertising campaigns across various channels (e.g., social media, search, display) to ensure they meet client objectives.
• Report on marketing KPIs like leads, conversion rates, website traffic and social media engagement.
• Develop and maintain dashboards and reports to track key performance metrics and communicate results to internal teams and clients.
• Conduct competitive analysis to identify opportunities and analyze benchmark data.
• Collaborate with cross-functional teams, including account managers, creative teams, and media planners, to develop integrated marketing strategies.
• Analyze forecasts, plans, and references for channel specific KPIs aligned with business goals to provide support interpreting data and formulating recommendations.
• Stay informed about industry trends, best practices, and emerging technologies in digital marketing and advertising.

Necessary Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Statistics, Economics, or a related field.
• 3-5 years of experience in marketing analysis, preferably in an advertising agency or digital marketing environment.
• Proficiency in data analysis tools such as Excel (pivot tables, reports, and graphs) and Google Analytics.
• Experience with data visualization tools (e.g., Tableau, Power BI) is a plus.
• Strong analytical skills with the ability to interpret complex datasets and draw actionable insights.
• Excellent communication skills with the ability to present findings and recommendations to both technical and non-technical audiences.
• Detail-oriented with a strong commitment to accuracy and quality.
• Ability to thrive in a fast-paced, deadline-driven environment and manage multiple projects simultaneously.
• This is an in-office position. Candidates will be requested to be on location in our client’s Baltimore County office. Number of days per week is negotiable.

To apply, please submit your resume and content portfolio to info@orange-element.com

Responsibilities

• Develop and implement direct email marketing strategies to achieve specific company objectives, such as customer retention, revenue growth, and engagement.
• Craft and maintain an email marketing calendar to plan specific, timely marketing campaigns.
• Utilize segmentation and personalization strategies to tailor content for distinct audience segments within the email list.
• Conduct A/B testing on email campaigns to establish the most effective methods and strategies with experience in email to landing page conversion optimization, subject line and copy testing, and CTA testing
• Regularly monitor and evaluate the performance of email marketing efforts using KPIs like open rates, click-through rates, and conversion rates.
• Keep abreast of email marketing trends, ensuring industry best practices are applied to our campaigns for optimal results.
• Work collaboratively with the marketing and creative teams to ensure that email strategies complement and amplify all marketing initiatives.
• Craft persuasive and captivating email content that aligns with the brand’s voice and objectives.

Necessary Skills and Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• Proven track record in an Email Marketing Manager role or similar position with demonstrable results.
• Proficient with email marketing platforms (e.g., Salesforce Marketing Cloud, Pardot, Marketo, and Hubspot), CRM and marketing automation technologies.
• Experience with audience segmentation (B2C and B2B). Preferred experience with creating lead scoring models within automation tools
• Keen understanding of how to track and optimize email marketing campaigns for improved performance.
• Demonstrable expertise in A/B testing, audience segmentation, and analytics.
• Exceptional written and communication skills for conveying email performance results, optimizations, and recommendations to clients, partners, and internal stakeholders
• Strong analytical, organizational, and project management skills.
• Current knowledge of the latest email marketing techniques and compliance standards (GDPR and CAN-SPAM).
• Capability to thrive in a collaborative team environment and work with cross-functional teams.
• Precision and thoughtful attention to detail, with the capacity to manage multiple projects under tight deadlines.

To apply, please submit your resume and content portfolio to info@orange-element.com

Responsibilities

Designer must:

• Create high-quality, original design work for a diverse set of clients.
• Work closely with Directors to execute design concepts in digital and print space.
• Collaborate with and support internal design team.
• Develop campaign materials and assets across multiple channels.
• Carry projects through from concept to production.
• Develop materials for client presentations.

In addition to supporting our clients with strong creative work, we believe it is important to be passionate about what we do and where we come to work every day.

We offer a full benefits package, including:

• Two weeks of paid time off, minimum
• 401(k) with company match
• Flexible schedule (remote)
• Health, dental and vision insurance
• Fun company events throughout the year

Necessary Skills and Qualifications

Skills:

• High attention to detail
• Strong typography and layout skills
• Good communication, organizational, and collaboration skills
• Ability to receive input, critique and advice from team and clients to move projects forward
• Experience working within established brand guidelines
• Time management skills and ability to work within a budget
• A love for design, willingness to grow and a great attitude
• Canva and/or Animation samples requred

Requirements:

• 3 years minimum experience
• Bachelor’s Degree in Graphic Design, Animation (or equivalent)
• A strong portfolio of creative work demonstrating creative vision, including any side/passion projects
• Advanced skills in Adobe Creative Cloud, Canva, Animation (eg After Effects, Premiere, etc)
• Experience designing for both digital and print applications
• Knowledge of UX/UI best practices
• High confidence level working within and designing for digital platforms such as WordPress, Mailchimp, etc
• Experience preparing files for production (optimized for digital/press-output for print)

To apply, please send to info@orange-element.com:

• Resume
• Portfolio (PDF or URL)
• Canva samples
• Animation samples

No phone calls.