Tag: digital marketing
Building A Strong Brand That Lasts (The First Time)
We’ve been at it for some time now. As Orange Element nears two decades of building strong brands to last, we’ve picked up on a few important considerations to help businesses of all sizes remain...
Digital Marketing Services: Owned, Earned, & Paid Media
The world of digital marketing services is a beautiful and complicated one. It’s beautiful because businesses now have the ability to reach more people than ever before. They have more avenues for...
How to Increase Organic Lead Generation
We’ve been conditioned to think that something free won’t be the same quality as something we pay for, but when it comes to generating leads, that couldn’t be further from the truth. Lead generation is...
Social Media Marketing Tips to Help Your Business Grow
Is Social Media Marketing Effective? Social media marketing is effective when executed properly, so I want to offer some tried-and-true social media marketing tips to help you make the most of your social...
Content Marketing Tactics to Keep in Mind
In the realm of digital marketing, there is a huge push for content marketing. Content marketing is revolutionizing the sales pipeline and flipping it on its head. You may have heard the term “inbound...
The Power of Mail in a World Gone Digital
Some of you may fondly remember the old morning ritual—starting off the day with a fresh cup of coffee and a short walk down the driveway to pick up the morning’s paper. Or as a kid,...
Giving Tuesday Planning Guide
Giving Tuesday is a worldwide movement that encourages people to get involved and give back to their communities in a way that’s meaningful to them. It takes place the Tuesday after Thanksgiving, following...
Digital Marketing Statistics to Boost Your Brand
Whether you’re a designer, a business owner, or a communications specialist, you know that digital devices permeate the everyday lives of consumers. If digital marketing know-how isn’t...
B’More Saucy: Brand Of The Week
In this week’s Brand of the Week, we enlisted a Baltimore favorite: B’more Saucy. This company is focused on creating products that capture the culinary spirit of the Maryland region. Their condiments are...
6 Reasons to Use Animation in Marketing
As online content becomes denser and more complex to navigate, it is essential that marketers use the proper tools to get their content across to their audience in the most efficient and effective way...
3 Things I Have Learned as a Marketing Intern
As Orange Element’s marketing intern during the last few months, I was responsible for social media management and client outreach. While I stayed on top of our content, I was also tasked with helping my...
4 Mid-Atlantic Marketing Summit Insights You Should Remember [Part 2]
You may remember my first blog about the Mid-Atlantic Marketing Summit where I reviewed some insights I learned at the conference in D.C. in April. This past Friday, the #MAMSummit was a little closer to home...
The Great Solar Eclipse: Where Was Eclipse Gum?
In case you didn’t step outside or turn on your phone on Monday, the total solar eclipse passed through our skies, leaving us with great memories—and even greater social media content. But there was one...
Healthcare Marketing: The Patient Experience Finally Comes First
Presenting your healthcare company, services or products with a focus on patient well-being is the new norm. This should come as no surprise—best practices suggest that all brands should focus on customer...
Social Media Day: A Look Back at Our 5 Favorite Posts
In 2010, multimedia entertainment site Mashable launched Social Media Day as a way to “recognize and celebrate social media’s impact on global communication.” To celebrate, we looked back through our...
Digital Marketing Strategy: 4 Things I Learned in Class
I signed up for Betamore’s Digital Marketing Bootcamp this winter for a refresher and to gain a few additional tips I didn’t learn while earning my degree. Three weeks later, I left the classroom with a...
