Promoting a Master’s
Program That’s First
of its Kind

George Washington University School of Public Health


  • Art Direction
  • Photography
  • Design and Production
  • Copywriting
  • Campaign Development

Developing a master’s program brand so students worldwide can “connect, collaborate, and learn from anywhere.”


A Top-Tier Master’s Program

George Washington University School of Public Health and Health Services established the Master of Public Health (MPH@GW) as an innovative new program that combines the flexibility of an online degree with the hands-on experience of working directly in the field. George Washington University sought a way to attract students all over the world to enroll in this top-tier master’s program with field-based practicum opportunities. Our team worked closely with our partners to meet MPH@GW’s strategic goals.


An Online Program with In-Person Benefits

The university needed to address their unique degree program while highlighting the in-person aspect students can complete while enrolled. After all, students in this program benefit from both intimate, virtual lectures and global, hands-on practice in developing countries.


Pushing the Boundaries on an Existing Style Guide

Just like their innovative approach to the curriculum, our team adapted George Washington University’s existing style guide with a fresh twist to promote the degree. Messaging, typography, and photography treatments pushed the boundaries to create a bold look and feel that would leave a big impact on prospective students. Our goal was to keep the campaign as authentic as possible: using a mix of campus shots taken during our photoshoot with on-the-ground photos where students would be studying—sourced from actual photographers in areas like Africa.


A Marketing Strategy to Meet Students on Their Terms

The final deliverables included a print and digital view book that went in-depth about the program, print ads, fact sheets, banner ads, and email templates. The MPH@GW program continues to attract students today using our stylized program elements.

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