• What’s on your mind?

  • Promoting a Master’s
    Program That’s First
    of its Kind

    George Washington University School of Public Health

    Services

    • Art Direction
    • Photography
    • Design and Production
    • Copywriting
    • Campaign Development

    Developing a master’s program brand so students worldwide can “connect, collaborate, and learn from anywhere.”

    Background

    A Top-Tier Master’s Program

    George Washington University School of Public Health and Health Services established the Master of Public Health (MPH@GW) as an innovative new program that combines the flexibility of an online degree with the hands-on experience of working directly in the field. George Washington University sought a way to attract students all over the world to enroll in this top-tier master’s program with field-based practicum opportunities. Our team worked closely with our partners to meet MPH@GW’s strategic goals.

    Challenge

    An Online Program with In-Person Benefits

    The university needed to address their unique degree program while highlighting the in-person aspect students can complete while enrolled. After all, students in this program benefit from both intimate, virtual lectures and global, hands-on practice in developing countries.

    Solution

    Pushing the Boundaries on an Existing Style Guide

    Just like their innovative approach to the curriculum, our team adapted George Washington University’s existing style guide with a fresh twist to promote the degree. Messaging, typography, and photography treatments pushed the boundaries to create a bold look and feel that would leave a big impact on prospective students. Our goal was to keep the campaign as authentic as possible: using a mix of campus shots taken during our photoshoot with on-the-ground photos where students would be studying—sourced from actual photographers in areas like Africa.

    Results

    A Marketing Strategy to Meet Students on Their Terms

    The final deliverables included a print and digital view book that went in-depth about the program, print ads, fact sheets, banner ads, and email templates. The MPH@GW program continues to attract students today using our stylized program elements.

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