Queenstown Harbor isn’t your average golf course. Nestled on the Chesapeake Bay, it offers far more than world-class greens – it’s a serene, nature-filled destination perfect for corporate retreats. With waterfront views, flexible event spaces, and a deep commitment to conservation as an Audubon International Certified Cooperative Sanctuary, Queenstown Harbor is where teams can connect, strategize, and recharge. Here, lush greens meet thriving wildlife habitats – a venue that truly embodies stewardship, tranquility, and inspiration.

Queenstown Harbor already had golfers’ hearts, but its corporate retreat services were flying under the radar. The challenge? Shift the focus from golf enthusiasts to decision-makers – think HR pros and event planners – who are always on the lookout for unique, inspiring venues. In a competitive landscape filled with conference centers and generic options, Queenstown needed to stand out as the place where business meets the beauty of the Bay.

To capture the attention of B2B audiences, we rolled out a multi-channel campaign designed for impact. First up: a sleek, redesigned landing page featuring high-quality visuals, mobile-friendly design, and conversion-focused copy that showcased Queenstown’s retreat offerings. Audience segmentation allowed for laser-sharp targeting, ensuring the message landed with HR leaders and event planners who needed it most.

To keep Queenstown top of mind, we paired this with a strategic remarketing email campaign. Creative, tailored messaging positioned Queenstown Harbor as the ultimate retreat venue – one that blends productivity with relaxation. Acting as an extension of Queenstown’s marketing team, Orange Element provided hands-on creative, copywriting, and campaign management to bring it all together seamlessly.

The results were undeniable. Engagement surged, conversions climbed, and the numbers told the story. In just two weeks, the redesigned landing page saw a 130% increase in average time on page, jumping from 22 to 51 seconds, proving visitors were hooked by what they saw. B2B remarketing emails delivered 2-3x higher click-through rates compared to broader campaigns, driving targeted traffic straight to the page. Conversion rates also rose by 20%, with more corporate prospects exploring and engaging with Queenstown Harbor’s unique retreat offerings. By combining clear messaging, precise targeting, and creative strategy, Queenstown successfully reached the right audience – increasing awareness and boosting visibility. With a campaign that hit the sweet spot, Queenstown proved that corporate retreats don’t have to be boring. They can be something extraordinary.