The Lieber Institute for Brain Development is an independent, Johns Hopkins-affiliated research center devoted to understanding mental illnesses caused by abnormal brain development, and the advancement of clinical treatment for these illnesses. They are also the only institution in the world focused on the study of developmental mechanisms that cause schizophrenia and related neurodevelopmental disorders. While their work is highly impressive and distinguishable, the Lieber Institute recognized a need to improve the way their research is presented in brochures, one-pagers, presentation decks and other collateral.

While research partners and other scientists may understand the complex medical terminology used in the Lieber Institute’s materials, donors and other readers needed an easier way to digest and understand this information. So our team was tasked with simplifying the center’s complex messaging and incorporating a more reader-friendly design that appeals to all audiences.

We developed a thorough, process-driven brand system to match the depth of research the Lieber Institute performs. Without diluting the high-level research and insights, we cleaned up existing infographics and created a streamlined look for better printing and distribution.

The Lieber Institute’s new look and messaging can be seen across all marketing channels — from social media to their website to their sales collateral. Its clean, simplified and easy-to-follow design and content helps the public fully understand the importance and relevance of crucial research developments.