Brand ROI: How to Measure the Real Value of a Rebrand

At some point in almost every brand conversation, someone in the room says it. Usually right after “we know we need this” and right before someone else shifts in their chair: “What’s the...

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Building A Strong Brand That Lasts (The First Time)

We’ve been at it for some time now. As Orange Element nears two decades of building strong brands to last, we’ve picked up on a few important considerations to help businesses of all sizes remain...

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Our Favorite and Least Favorite Rebrands of the Decade

Why Companies Rebrand Embarking on a rebranding effort is a significant step for a business—one that doesn’t come without its risks and challenges. Over the past decade, we\'ve seen some really great...

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