Higher Education Marketing: 4 Whitepapers to Improve Your Strategy
![WhitePaper_3b WhitePaper_3b](https://www.orange-element.com/wp-content/uploads/2017/06/WhitePaper_3b-320x459.png)
Finding and attracting prospective students
Creating a successful outreach strategy
Inside:
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- How to Find Students
- Top 5 Things Students and Parents Want
- Creating Effective Marketing Collateral
![WhitePaper_1b WhitePaper_1b](https://www.orange-element.com/wp-content/uploads/2017/06/WhitePaper_1b-320x459.png)
Differentiating your brand
How to stand out to prospective students
Inside:
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- Top Institutional Branding Trends
- What Students Want from Schools
- What You Can Do (and How We Can Help)
![WhitePaper_2b WhitePaper_2b](https://www.orange-element.com/wp-content/uploads/2017/06/WhitePaper_2b-320x459.png)
College for the modern student
Updating and marketing your programs for today
Inside:
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- Launching New Degree Programs
- How to Take Your Classes to the Next Level
- Degrees for the Current Job Market
![WhitePaper_4b WhitePaper_4b](https://www.orange-element.com/wp-content/uploads/2017/06/WhitePaper_4b-320x459.png)
Maintaining postgraduate connections
Creating relationships for a lifetime
Inside:
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- Top Alumni Engagement Channels
- How to Engage Millennial Alumni
- Alumni Relations and Fundraising