Category: Branding
10 Signs Your Brand Is Overdue for a Refresh
Most organizations don’t fall behind on purpose. Nobody on your leadership team looked at each other one morning and said, “let’s make a conscious decision to look like a 2016 version of ourselves...
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Brand ROI: How to Measure the Real Value of a Rebrand
At some point in almost every brand conversation, someone in the room says it. Usually right after “we know we need this” and right before someone else shifts in their chair: “What’s the...
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