Author: Neal Shaffer
8 Things We’ve Learned About Naming
“Branding” is sometimes difficult to describe because it involves so many different, and distinct, processes. Things like graphic design, copywriting, user experience, way-finding in physical space, and...
Go Slow to Go Fast
I have a phrase I like to use whenever I get the sense that a project or an idea has started to move too quickly for its own good: You’ve got to go slow to go fast. I didn’t make it up (though I wish I...
Tactical vs. Strategic Messaging
“Strategic” is one of those words that gets tossed around a lot in business. This is because it’s understood that to be “strategic” is an intrinsic good. Which makes sense, and is probably true....
OE Behind the Scenes: ScareFest
We make it a point several times a year to end the business day a little bit early and head to our conference room (which we’ve dubbed The Creative Room) to relax, unwind, and have some fun as a team....
