What is branding?
Earlier this year, I was called for an interview to discuss my take on branding. A conflict of interest never allowed it to happen but I was asked four questions as a starting point. I’ve been thinking most about the first question, What is branding for (?), and offer the following thoughts….
Creativity is a dialogue, and it’s best when marked by curiosity and exploration.
This is how we work, and it’s also how we like to think. Here’s a look at what’s been on our minds and on our screens lately.
8 Things We’ve Learned About Naming
“Branding” is sometimes difficult to describe because it involves so many different, and distinct, processes. Things like graphic design, copywriting, user experience, way-finding in physical space, and...
Go Slow to Go Fast
I have a phrase I like to use whenever I get the sense that a project or an idea has started to move too quickly for its own good: You’ve got to go slow to go fast. I didn’t make it up (though...
Tactical vs. Strategic Messaging
“Strategic” is one of those words that gets tossed around a lot in business. This is because it’s understood that to be “strategic” is an intrinsic good. Which makes sense, and is probably true....
OE Behind the Scenes: ScareFest
We make it a point several times a year to end the business day a little bit early and head to our conference room (which we’ve dubbed The Creative Room) to relax, unwind, and have some fun as a team....