Print & Digital Annual Reports: The Best of Both Worlds
During report season, our clients often ask us whether they should go with a printed annual report or consider an interactive online version. Our answer: choose to do both. We’re seeing many organizations combine the tradition and beauty of experiencing ink on paper with an online counterpart that can offer additional new dimensions.
Creativity is a dialogue, and it’s best when marked by curiosity and exploration.
This is how we work, and it’s also how we like to think. Here’s a look at what’s been on our minds and on our screens lately.
8 Things We’ve Learned About Naming
“Branding” is sometimes difficult to describe because it involves so many different, and distinct, processes. Things like graphic design, copywriting, user experience, way-finding in physical space, and...
Go Slow to Go Fast
I have a phrase I like to use whenever I get the sense that a project or an idea has started to move too quickly for its own good: You’ve got to go slow to go fast. I didn’t make it up (though...
What is branding?
Earlier this year, I was called for an interview to discuss my take on branding. A conflict of interest never allowed it to happen but I was asked four questions as a starting point. I’ve been thinking most...
Tactical vs. Strategic Messaging
“Strategic” is one of those words that gets tossed around a lot in business. This is because it’s understood that to be “strategic” is an intrinsic good. Which makes sense, and is probably true....