• What’s on your mind?

  • The Design Should

    Always Live Up

    to the Content

    Johns Hopkins School of Nursing

    Services

    • Publication Redesign
    • Brand Strategy
    • Art Direction
    • Photo Direction
    • Design
    • Digital Publication
    • Brand Support Services
    • Content & Budget Management
    • Illustration Direction

    Background

    A Trusted Institution

    With circulation of more than 35,000, Johns Hopkins Nursing Magazine is distributed to Johns Hopkins University School of Nursing Alumni; nurses at four Hopkins-affiliated hospitals; current, newly accepted, & prospective nursing students; nursing schools and nurse leaders; donors, friends, media, and legislators; and University hospitals and libraries.

    Challenge

    Wide Reach, Modern Needs

    The school approached Orange Element for a redesign seeking to update and modernize the magazine’s look and feel, re-organize the content, and design and implement a digital strategy.

    Solution

    Strategic Focus

    Successful publications are all about focus. They must be driven by thoughtful concepting, great design, understanding how to speak to specific audiences, and seamless digital-print integration. These are the things that informed our approach to the Johns Hopkins Nursing magazine, which we completely redesigned starting with the Spring 2014 issue.

    magazine.nursing.jhu.edu

    When a project involves both digital and print components, it is critical that the two sides work together seamlessly. After completing our redesign of the magazine, focus turned to working with the School of Nursing to translate our thinking for the online version.

    View Site

    We started by helping the School of Nursing rethink the magazine to accommodate new content ideas, then designed a new look and layout to bring it all to life. Now, with more than two years  and seven issues complete, we continue to maintain a fluid process and produce a refreshing, new magazine each time.

    Nicolette Cornelius Associate Design Director, Orange Element
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