• What’s on your mind?

  • A Publication That
    Educates and Excites
    in Every Issue

    Johns Hopkins Nursing Magazine

    Services

    • Publication Redesign
    • Brand Strategy
    • Art Direction
    • Photo Direction
    • Design
    • Digital Publication
    • Brand Support Services
    • Content & Budget Management
    • Illustration Direction

    Keeping up with an institution’s innovative content with an ever-improving design and process.

    Background

    A Reputable Publication for a Trusted Institution

    After over three years collaborating on this publication, the Johns Hopkins Nursing Magazine continues to deliver to a strong readership base of 32,000 people. The magazine is distributed to Johns Hopkins University School of Nursing Alumni; nurses at four Hopkins-affiliated hospitals; current, newly accepted, & prospective nursing students; nursing schools and nurse leaders; donors, friends, media, and legislators; and University hospitals and libraries.

    Challenge

    Finding New Ways to Present Content

    While we’ve already established a designated look and feel from the conception of this redesign project, our team continues to find new ways to keep it fresh every issue and strengthen our process with the client team.

    Solution

    Continuously Improving Design and Process

    With 10 issues under our belts, we’ve developed a stronger mode of communication with the Johns Hopkins Nursing Magazine editor, Steven St. Angelo. Thanks to this improved process, we have a bigger role managing writers while maintaining our direction for illustrations. Because we’ve fine-tuned and streamlined development, getting each issue out for print is easier than ever.

    Results

    A Stronger Readership

    Since our collaboration began in 2013, the magazine has accumulated a cleaner, stronger audience list and an increase in subscriptions – about 3,000 new subscribers in the last six issues. Johns Hopkins School of Nursing has also started buying extra rights to the illustrations and photography featured in the magazines because they’re so effective and show-worthy that the marketing and admissions departments want to use them as a recruitment tool.

    We make a good team—and we’ve made a good magazine. The redesign was a huge success. The magazine looks and feels like a million bucks.

    Steve St. Angelo Editorial Strategist
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