YWCA Leader Lunch  |  YWCA

Project Brief

Each year, the YWCA of Greater Baltimore hosts a luncheon to honor women making a difference in their communities. For the 2011 event, a new theme and branding were needed.

Our Approach

Orange Element developed messaging around the word ‘ability’ to create a theme throughout the event. Honorees and speakers were categorized by words ending in ‘ability’, such as ‘dependability’. A program, save the date, and invite and reply card were developed within the YWCA’s pre-existing style guidelines.