330 South Broadway
Baltimore, MD 21231
p 410 244 7221 f 410 244 7225
Our client, Saint Agnes Hospital in Baltimore, sought an innovative way to put their patients’ true stories to work in service of storytelling that supports the hospital brand. We worked with them to concept and deliver what is now known as the “Patient Stories” series, a video series featuring 2-3 minute mini documentaries along with 30-second broadcast pieces.
We concepted the film series and established broad narrative outlines and key messages for each subject in coordination with the Saint Agnes marketing team. We then teamed up with our film and production partner, Shine Creative, to execute according to the creative brief. We worked closely with Shine to ensure creative direction, consistency with the brief, and brand messaging on behalf of Saint Agnes.