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Create a stir among ArtScape (America's largest free arts festival) attendees and encourage them to take advantage of a free screening of "Automorphosis" at the 2008 event.
The theme of the 2008 Artscape festival was art cars. Accordingly, the Maryland Film Fest held a free screening of Automorphosis,
a documentary by Harrod Blank about the world of mobile art. Inspired by the cover art to the film, and drawing on the Friends of the Festival poster previously created earlier that year, Orange Element designed an art car comprised of the elements of film.