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To create a marketing initiative for Grace's Reveleris Flash Chromatography instrument in efforts to communicate effectiveness and benefits of the project.
The campaign consisted of a photo shoot, webinar (e-blast graphics), electronic presentation, multiple trade show events, and a printed piece as a leave-behind. The printed piece consisted of a stitched insert overview of the product, product sheets in the back pocket for more in depth scientific information, "flash" cards with additional information, and testimonials, along with a dynamic presentation housed on a CD.