Fastspot Logo & Promotional Poster  |  Fastspot Interactive

Project Brief

Fastspot contacted Orange Element in mid-2008 to help develop a new logo and identity. The creative brief was simply put forth to make certain we captured the balance between creativity and functionality for which Fastspot has become known.

Our Approach

We landed upon a blend of typographic studies that quickly found home through a "table" of type combinations—from bold slab to thin ornament—and we decided the personality behind each deserved a full-sized poster.