330 South Broadway
Baltimore, MD 21231
p 410 244 7221 f 410 244 7225
In 2011, Chaney Enterprises held a yearlong contest among their employees in an effort
to generate quality sales leads and motivate
the sharing of knowledge amongst the team. Orange Element suggested many themes,
and the Chaney group selected The Apprentice. There were monthly leaders rewarded throughout the year and one overall winner
was rewarded with a trip to Bermuda.
We generated a strong, bold, simple color palette to draw attention and complement the existing Chaney Enterprises brand.
A silhouetted group of employees was the running image throughout the piece and
was incorporated with a word mark built of typography reflecting a Mad Men-esque aesthetic. Posters, lead cards, electronic communications, scratch-off lottery tickets, and stickers were produced for the event.