The Peace Corps

Recruitment Materials

Orange Element worked closely with the Peace Corps to develop a brand platform for the “Life is Calling. How Far Will You Go?” recruitment collection of materials. Results were engaging and used compelling design elements to capture the Peace Corps story.

Our process included full brand integration—from typography, color palette and styleguide recommendations to icon, illustration and collateral development. Pieces included a parent brochure, a large catalog outlining the international programs and opportunities, and templates for smaller, program-specific brochures.