I'm really proud to show you all some of our latest work. Our team at Orange Element recently helped the great folks at interactive design firm Fastspot redevelop their brand identity to help them better communicate to their target audiences what defines them as a firm.

We've known Fastspot for years and are well versed in their work, but folks that didn't know them as well didn't understand that Fastspot is equal parts technology and design. They are a process-oriented firm that considers both sides of the equation, producing beautiful designs that deliver the best possible user experience. To get to the final mark and identity that we settled on, we went through our typical discovery process and were able to get a good sense of what Fastspot was looking for. At that point, we collectively participated in a logo study to settle upon something that they felt achieved their goals.

The results of this study were actually turned into a really great poster, which I will write about in a separate post to come... Our final solution was something that I think communicates perfectly their blend of creative design and process-driven technological savvy (both necessary for extraordinary work, and the tone and personality of the mark we've created is a direct match with that of their firm. It's a strong, beautiful, dramatic mark—just like their designs, which you can check out by visiting their site at www.fastspot.com.

Brand mark:

Lockup:

Business cards:

Mark on the Web site: