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Do you feel overloaded with "recession talk"? Do you find yourself turning off the radio or leaving the room during the news? "If I had a penny for every time I heard 'in this economy' I could have settled the federal deficit by now." If you feel the same, then this post is for you.
The Morgans Hotel Group launched an aggressive ad campaign back in November with creative muscle from The Ito Partnership. The play on words RecessIsOn, is not just a campaign, but a state-of-mind. Morgans, where "Attitude is Everything.", is in full swing and biting back at the recession.
At their Hudson hotel in New York, guest are greeted by employees sporting RECESSISON t-shirts. They have also devoted an entire website to the idea.
With a parental warning, watch an interview with Shepard Fairey: http://www.recessison.com/blog/2008/12/shepard-fairey-interview.html
So go out today and support a local business, find a way to be inspired and in turn inspire others. It's all in how you spell recessison.